Guides
Straight answers for brokerage owners.
How brokerages recruit and keep agents, from people who've done it, with the numbers.
Start here · Recruiting
How do independent brokerages recruit more agents?
The seven ways brokerages recruit agents, what each costs and how fast it works, compared with real numbers, plus where to start at 20 agents and at 100.
Maximillian ValentineUpdated · 14 min read
Onboarding
What should a real estate agent onboarding checklist include?
Every step of onboarding a new agent, from the recruiting call to day 90, with who does each one, what to automate, and how to bring your existing agents onto it, as a checklist you can copy.
Maximillian ValentineUpdated · 6 min read
Recruiting
How do you recruit real estate agents on Indeed?
Why job boards reach agents at the right moment, what Indeed costs per lead, appointment and agent across our clients' postings, how to write the posting, the screening questions to ask, and what to expect, with a posting builder.
Maximillian ValentineUpdated · 8 min read
Commission
Which commission plan should a brokerage offer?
The commission plans brokerages offer, split, capped split, low cap, 100% and monthly fee, what each leaves the agent and earns the brokerage, who each suits, and what brokerages advertise, with a side-by-side comparison.
Maximillian ValentineUpdated · 7 min read
Technology
What tech stack should a brokerage give its agents?
The tools brokerages give agents, from what eight brokerages' recruiting postings include: a CRM, transaction management, a coordinator, a website and marketing tools, and how to keep it from becoming fifty logins.
Maximillian ValentineUpdated · 6 min read
Retention
How do brokerages improve agent retention?
Why agents leave, when they're most likely to go, and how to onboard and engage them so they stay, with the three signs an agent is about to leave.
Maximillian ValentineUpdated · 10 min read
Technology
What is a brokerage virtual office?
What a brokerage virtual office is, what it does for agents and brokers, the everyday tools it replaces and the ones it doesn't, how it differs from Slack or Google Workspace, and what it costs.
Maximillian ValentineUpdated · 8 min read
Technology
How do you roll out a new platform to your agents?
Who to bring in first, what to launch with, how to move your existing agents over without chasing them, and how to get agents using it, from brokerages that have done it.
Maximillian ValentineUpdated · 7 min read
Commission
Cap vs. split: how do brokerage commission caps work?
What a commission split and a commission cap are, how the cap changes what an agent keeps and what the brokerage earns, when it resets, how to choose one, and how to talk about it when you recruit, with a calculator.
Maximillian ValentineUpdated · 7 min read
Marketing
What should a real estate agent's email signature include?
What a real estate agent's email signature should include, what California, Florida and Texas rules ask for, why it should be text rather than a picture, and how a brokerage gives every agent a matching one.
Maximillian ValentineUpdated · 6 min read
Recruiting
How do you run a recruiting appointment that ends in a yes?
How to prepare, how to open with questions instead of a pitch, how to find an agent's real frustration, how to show your offer on screen, and what's behind the objections agents raise.
Maximillian ValentineUpdated · 7 min read
Recruiting
How do you write a brokerage value proposition?
What a brokerage value proposition is, why a list of features isn't one, the four things agents weigh, how to compete without the biggest brand or the lowest fees, and a builder to write yours.
Maximillian ValentineUpdated · 6 min read
Marketing
What should a brokerage recruiting website include?
The sections a brokerage recruiting website needs and the order they go in, what to put in the hero and the commission plan, the claims never to make, and what has to work on a phone, from the sites we build.
Maximillian ValentineUpdated · 6 min read
Recruiting
Do Facebook and Instagram ads work for recruiting real estate agents?
What Facebook and Instagram ads cost to recruit agents, why their leads book less often than job board leads, when Meta is worth it, and what makes a recruiting ad work, with a cost calculator and real ads we ran.
Maximillian ValentineUpdated · 7 min read
Recruiting
How do you recruit newly licensed real estate agents?
Where to find newly licensed agents, the two moments to reach them, what to offer, what email results to expect, and what new agents need once they join, with a timeline and an email calculator.
Maximillian ValentineUpdated · 7 min read
Recruiting
How do you recruit experienced real estate agents?
Where to find producing agents, how to screen for production, what actually moves an experienced agent (and what doesn't), how to pitch them, and what it costs, with a calculator.
Maximillian ValentineUpdated · 7 min read